Sparling joined Soft-ex in 2001 as Chief Financial Officer and General Manager, bringing widespread experience in corporate management and the telecommunications industry to the role. He has been instrumental in driving recent Soft-ex successes, delivering substantial year-on-year growth.

Recently appointed to the role of CEO, Mr Sparling will oversee international operations, sales, marketing, human resources, engineering, customer advocacy and product development. Sparling will focus his efforts on leading Soft-ex strategy in the channel and enterprise markets with IP Hosted services and solutions, while continuing to expand into new overseas markets.

Following his appointment Mr Sparling commented: “This is an exciting time in the telecommunications industry as we see a resurgence of activity on the back of both fixed-mobile convergence and the arrival of VoIP technology. Our products and IP Hosted services are proven in the market and as we continue to invest heavily in innovative solutions, I look forward to the challenge of leading Soft-ex to the next level in the global Voice Management Solutions marketplace.”

A native of Dublin, Sparling holds a BComm from UCD and qualified as a Chartered Accountant with PriceWaterhouseCoopers. He held a number of senior positions with Fitzwilton Plc before joining Soft-ex.