News Release

Soft-ex release new Telecom Data Intelligence (TDI) SaaS

According to the Yankee Group, TDI to be among the highest growth sectors within the overall Business Intelligence market and Soft-ex is well positioned.

25th May, 2011

Soft-ex® has just announced the release of a new Telecom Data Intelligence solution (TDI) that combines telecoms data collected from telcos and their enterprise clients. This creates an agile data bridge that drives telco data analytics and intelligence, while supporting data monetisation and delivering an enhanced customer experience for their enterprise clients.

Soft-ex's TDI solutions directly address the pressing demand for advanced telecoms data intelligence solutions in the market. According to recent research from the Yankee Group, the TDI market is worth €1.2bn globally; it anticipates that sales and marketing focused solutions such as TDI to be among the highest growth sectors within the overall Business Intelligence market.  "BI and analytics are poised for rapid growth in telecoms and Soft-ex's TDI solution is equally well positioned because it simultaneously delivers real value to operator marketing and sales executives and their business customers" (Source: The Yankee Group).

According to Ian Sparling, Soft-ex CEO, "Telcos are experiencing declining revenues from traditional voice services, coupled with increasing competition from new players such as Google, Apple and Skype. In addition data revenues, which have increased only threefold since 2007 despite a fiftyfold increase in traffic, have failed to offset this decline." Sparling continues, "Technology convergence is creating new revenue streams that traditional telcos lack the tools to exploit. This is creating pressure on telcos to innovate by making better use of their existing customer data to roll out new products; and by capturing new types of customer data from mobile phones and IP based communication, in order to enhance their customer relationships and engagement and adapt to increasingly rapid change in their markets."

The Soft-ex TDI solution allows key decision makers in telcos to access reports and information that consolidate all available data about their customers in real time. This allows them to deliver an improved customer experience by offering total visibility of services used. Sparling added, "Critically, we enable telcos to build deeper relationships with their customers by using profiling tools, which are accessible to sales and marketing users, that allow them to target and personalise services that match their customers' needs. For enterprises, our TDI solutions add value by giving them visibility of usage and performance and allowing them to manage their communications more effectively."

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For further information please contact:

Gráinne Magfhloinn

VP Marketing, Soft-ex

g.magfhloinn@soft-ex.net