Soft-ex launches innovative Subscriber Data Intelligence solution

Soft-ex delivers CSP Subscriber Data Intelligence to enhance customer experience

WidePoint Corporation (NYSE Mkt: WYY), a leading provider of Managed Mobility Services (MMS) specializing in Cybersecurity and Telecommunications Lifecycle Management (TLM) solutions, announced today that its subsidiary Soft-ex Communications has launched a new innovative Subscriber Data Intelligence solution to assist Communication Service Providers to better profile and target their enterprise and consumer customer base, overall enhancing the customer experience.

CSPs will now have direct access to customer KPIs and trend analysis to proactively support ongoing customer business reviews and generate more effective selling. Already CSPs have heralded this new module, which is part of the Soft-ex Optimiser EBBP solution (Electronic Bill Presentment & Payment), as “game-changing”, given that it provides 24/7 on demand access to across all levels of sales, marketing and customer experience teams to optimise account management and customer engagement.

Ian Sparling, chief executive officer at Soft-ex, commented, “We are delighted to launch this new module as part of our CSP Online Bill Presentment & Analytics solution. CSPs have always had challenges accessing key customer analytics from their incumbent Data Warehouse and BI solutions out to their account managers and customer care teams. With this solution, they have an agile and easy to navigate platform which delivers data at the touch of a button when they need it – enabling them to better service those customers with a fit-for-purpose offering”.

According to the Yankee Group Research Company, “Soft-ex’s Subscriber Data Intelligence solution is well positioned because it simultaneously delivers real value to operator marketing and sales executives and their business customers”.

About Soft-ex

Soft-ex is a leading supplier of Online Bill Presentment and Analytics SaaS solutions that provide unique online data intelligence for Communication Service Providers (CSPs) and their Enterprise customers for fixed, mobile and PABX communications. Headquartered in Ireland with offices in the UK, and the Netherlands, we have customers and partners in over 90 countries globally. Customers include Telefonica, BT, Three, eir, Virgin Media, KPN, Telia, to name but a few. For more information, visit www.soft-ex.net.

 About WidePoint

 WidePoint (NYSE Mkt: WYY) is a leading provider of secure, cloud-delivered, enterprise-wide information technology-based solutions that can enable enterprises and agencies to deploy fully compliant IT services in accordance with government-mandated regulations and advanced system requirements. WidePoint has several major government and commercial contracts. For more information, visit www.widepoint.com.

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