CX strategies are continually evolving to adapt to the needs of not only today’s customer, but also the customer of tomorrow. The requirement to deliver an interactive, engaging and integrated customer experience is forcing operators to move towards a blended, data led, customer focused business strategy. Moreover, CX is predicted to become the single greatest purchasing indicator for most consumers by 2020, providing telecoms with an incredible opportunity to differentiate themselves from competitors and catch up to the rest of the market.
However, this market is no longer as straightforward as it once was. Not only are we witnessing new market entrants, but technology itself is giving rise to greater customer expectations. Machine learning, chat-bots, big data, voice recognition may be just a few buzzwords, but such examples are undoubtedly shaping CX strategies, and will continue to do so for the foreseeable future. The real challenge lies in harnessing these technologies alongside a customer centric approach to help deliver tangible results.
Join Soft-ex at CEM in Telecoms Americas to gain the skills and knowledge needed to prepare for the new era of customer experience. Benefit from the insights of 100+ of the America’s CEM elite, with 50+ operators and MVNOs combined experience in innovating and driving customer-centric change. Learn how Soft-ex with our innovative Billing Communications platform, delivers a key element in the CEM ecosystem for CSPs.
For more information visit https://cemtelecoms.iqpc.com/