Gráinne Magfhloinn joined Soft-ex in October 2004 as VP Marketing with responsibility for the entire go to market strategy for the group. At Soft-ex she is primarily focused on developing key revenue channels with major telecom service providers & manufacturers. And she also holds responsibility for the company's market positioning & communications.

Prior to joining Soft-ex, Gráinne was COO US at Precision Software, a global player in ERP logistics software. Here she was responsible for setting up and the ongoing successful operations of their US division, based in Chicago. Previously she had also held the position 'Head of Global Marketing'. She was responsible for rolling out the corporate marketing strategy across Precision's operations in Europe, the Americas & Asia Pac.

Gráinne holds an honours degree in International Marketing and Languages from Dublin City University and a diploma in Marketing from Universitat Bayreuth in Germany.