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About Us

Soft-ex is a leading global supplier of Digital Billing Communications solutions. We assist Digital Service Providers to deliver interactive digital bill presentment and analytics which leads to enhanced customer experience and reduced billing and customer care costs.

Our innovative solutions consolidate and simplify billing communications across all IoT services including wireless, wireline, PABX, Internet, TV, Home Security etc. We not only deliver intelligence to the end user regarding costs and usage analysis, but we also deliver Subscriber Data Intelligence to the DSP.

What makes us Unique

Our solutions deliver tangible results by consolidating and leveraging existing billing and CRM systems. You don’t need to replace them, we seamlessly integrate with them to deliver that all important touch-point of interactive digital billing communication to your customers.

Customers, both Consumer and Enterprise can view and analyze their bills online via our advanced self-serve UX (User Experience) portal 24/7. Billing communication is now completely simplified and customer’s bills have become easier to access, navigate and understand. Service usage, costs and drill-down on key trends and analytics are now available anytime, anywhere, via any device or computer.

You can even use our platform to deliver real-time notifications and observations based on usage and preferences, so you reduce bill shock and offer a more personalized billing experience!

Billing Analytics & Online Bill Presentment

Dashboard Observations on usage, costs, bundles

Dashboard Observations on usage, costs, bundles

Dashboard Observations on usage, costs, bundles

Full bill re-formats

Operator Intelligence

Personalized targeted
bill messaging

Easy integration with
strategic partners

Dashboard Observations on usage, costs, bundles


Full bill

Billing Analytics & Online Bill Presentment

UC reporting and drill-down analytics

DSP Account Management

Easy integration with
strategic partners

Personalized targeted
bill messaging

We strive for Innovation

Our mission is to constantly innovate and improve the customer billing experience. For the customer we make it easier to understand and navigate their bill - delivering complete transparency. For the DSP, we consolidate their multiple billing platforms and help then deliver a centralized billing portal, enabling a more personalized online engagement.

Overall benefiting the DSP by reducing the number of inbound calls to the care centre with huge savings and improving retention.

We enhance the customer experience

Our DSP customers validate our solutions with the significant ROI they are achieving through reduced customer care costs, increased retention, and the option to cross-sell and up-sell via our portal. In addition, the agile and accessible intelligence they can gain to profile and target their customers more effectively is unique. Contact Soft-ex today to learn how we can enhance your customer experience.

Meet our Team 

Ian Sparling,

President & CEO

Ian is President and CEO of WidePoint’s subsidiary, Soft-ex Communications Ltd. He is a performance-driven Chief Executive with extensive corporate experience and a strong track record of delivering results in a wide variety of international business environments. Prior to his role as CEO, Ian held the positions of Chief Commercial Officer and CFO at Soft-ex. He was also Group Financial Controller at a large public quoted (LSE) European Industrial Holding Company and worked in assurance for a number of years with PricewaterhouseCoopers. In addition, he has acted as a Board Advisor to a number of internationally traded Irish companies.

Ian is a Fellow of the Institute of Chartered Accountants, holds a Bachelor of Commerce degree from University College Dublin and additional business qualifications from the Smurfit Business School. He also holds a Diploma in International Selling from Dublin Institute of Technology. With a keen interest in both Strategy and Leadership, Mr. Sparling is a guest lecturer for a number of MBA programs.

Gráinne Magfhloinn,

SVP Business Development & Marketing

Gráinne is responsible for developing Soft-ex’s market strategy and enabling our global CSP & BSS partnerships. In this function, she also has responsibility for product management, corporate and product marketing and marcomms. Prior to joining Soft-ex, she was COO & Head of Global Marketing at Precision Software.

She holds a BA in International Marketing & Languages from Dublin City University, Ireland and a Diploma in BWL from Universität Bayreuth in Germany.

Ian Lindsay,

SVP Sales

Ian graduated with a BSC in Electrical and Electronics and took his first step into Telecommunications with Mitel, where he worked in R&D on the first digital switches and moved through the organisation from Customer Support onto Sales supporting BT.

In his role as SVP Sales at Soft-ex Ian has responsibility for direct sales, partner sales and global sales for CPE & Hosted in EMEA with key clients such as BT, KPN, Telia & Ooredoo.

Frank O’Rourke,

SVP Technology

Frank is responsible for the development and innovation strategy for all Soft-ex solutions. In his role he also drives the Soft-ex technology roadmap and manages the development team. Frank holds a BSc (Hons) in Electrical and Electronic Engineering and an MSc.

In his previous roles he has gained extensive knowledge and technical expertise in Interactive TV & Telecoms, working with client companies such AT&T, Verizon, BT, Deutsche Telecom & Swisscom.

David Morgan,

SVP Operations

David is responsible for managing and ensuring first class customer service in delivery and support of all Soft-ex solutions. David holds a BSc (Hons) in Electrical and Electronic Engineering and an MBA – specialising in international business.

Previous roles include Director of Operations at Cable & Wireless in the Caribbean.

Fergus Cullen,

Financial Controller

Fergus Cullen joined Soft-ex as Financial Controller in 2010. His primary role is to ensure Soft-ex has robust financial controls and complies with all Group/local reporting requirements. Following the acquisition by WidePoint Corporation, he is responsible for all financial reporting to the US.

Prior to joining Soft-ex he worked in Practice with PWC, Oracle EMEA and First Data Corporation. Fergus is a Chartered Accountant with a Commerce degree from University College Dublin.