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About Us

Soft-ex is a leading global supplier of Digital Billing Communications & UC Analytics solutions. We assist Digital Service Providers (DSPs) & UC Hosted Voice Providers to enhance customer experience, reduce billing and customer care costs, whilst also improving collaboration, with our interactive billing communications and unified comms analytics solutions.

Our innovative solutions consolidate and simplify billing communications & analytics. We collect data from multiple Billing (CSG, Amdocs, Netcracker etc.) & UC platforms (Microsoft Teams, Cisco HCS/WebexCalling, Zoom, Mitel, Avaya & AudioCodes etc.) to present a digital billing portal across all IoT services, whether it’s TV, Internet, Voice or Data & an innovative UC analytics dashboard for voice, video, IM, file sharing, conferencing and gateway utilization. We not only deliver intelligence to the end user regarding costs and usage analysis, but we also deliver Subscriber Data Intelligence to the DSP & UC Provider.

What makes us Unique

Our solutions deliver tangible results by consolidating and leveraging existing billing and UC platforms. If you are implementing new systems or replacing them, we seamlessly integrate with everything to deliver that all important touch-point of digital billing communication and collaboration analytics to your customers.

Contact us today to learn more about our solutions and how we can help enhance your customer's experience, increase retention and reduce costs.

Billing Analytics & Online Bill Presentment

Dashboard Observations on usage, costs, bundles

Dashboard Observations on usage, costs, bundles

Dashboard Observations on usage, costs, bundles

Full bill re-formats

Operator Intelligence

Personalized targeted
bill messaging

Easy integration with
strategic partners

Dashboard Observations on usage, costs, bundles


Full bill

Billing Analytics & Online Bill Presentment

UC reporting and drill-down analytics

DSP Account Management

Easy integration with
strategic partners

Personalized targeted
bill messaging

We strive for Innovation

Our mission is to constantly innovate and improve the customer billing and UC analytics experience. For the customer we make it easier to understand and navigate their bill and their UC infrastructure and performance- delivering complete transparency. For the DSP & UC Provider, we consolidate their multiple billing and UC platforms and help then deliver a centralized billing and reporting portal, enabling a more personalized online engagement.

We enhance the customer experience

Our DSP & UC Provider clients validate our solutions with the significant ROI they are achieving through reduced customer care costs, increased retention, and the option to cross-sell and up-sell via our portal. In addition, the agile and accessible intelligence they can gain to profile and target their customers more effectively is unique. Contact Soft-ex today to learn how we can enhance your customer experience.

Meet our Team 

Ian Sparling,

President & CEO

Ian is President and CEO of WidePoint’s subsidiary, Soft-ex Communications Ltd. He is a performance-driven Chief Executive with extensive corporate experience and a strong track record of delivering results in a wide variety of international business environments. Prior to his role as CEO, Ian held the positions of Chief Commercial Officer and CFO at Soft-ex. He was also Group Financial Controller at a large public quoted (LSE) European Industrial Holding Company and worked in assurance for a number of years with PricewaterhouseCoopers. In addition, he has acted as a Board Advisor to a number of internationally traded Irish companies.

Ian is a Fellow of the Institute of Chartered Accountants, holds a Bachelor of Commerce degree from University College Dublin and additional business qualifications from the Smurfit Business School. He also holds a Diploma in International Selling from Dublin Institute of Technology. With a keen interest in both Strategy and Leadership, Mr. Sparling is a guest lecturer for a number of MBA programs.

Gráinne Magfhloinn,

SVP Business Development & Marketing

Gráinne is responsible for developing Soft-ex’s market strategy and enabling our global CSP & BSS partnerships. In this function, she also has responsibility for product management, corporate and product marketing and marcomms. Prior to joining Soft-ex, she was COO & Head of Global Marketing at Precision Software.

She holds a BA in International Marketing & Languages from Dublin City University, Ireland and a Diploma in BWL from Universität Bayreuth in Germany.

Ian Lindsay,

SVP Sales

Ian graduated with a BSC in Electrical and Electronics and took his first step into Telecommunications with Mitel, where he worked in R&D on the first digital switches and moved through the organisation from Customer Support onto Sales supporting BT.

In his role as SVP Sales at Soft-ex Ian has responsibility for direct sales, partner sales and global sales for CPE & Hosted in EMEA with key clients such as BT, KPN, Telia & Ooredoo.

Frank O’Rourke,

SVP Technology

Frank is responsible for the development and innovation strategy for all Soft-ex solutions. In his role he also drives the Soft-ex technology roadmap and manages the development team. Frank holds a BSc (Hons) in Electrical and Electronic Engineering and an MSc.

In his previous roles he has gained extensive knowledge and technical expertise in Interactive TV & Telecoms, working with client companies such AT&T, Verizon, BT, Deutsche Telecom & Swisscom.

David Morgan,

SVP Operations

David is responsible for managing and ensuring first class customer service in delivery and support of all Soft-ex solutions. David holds a BSc (Hons) in Electrical and Electronic Engineering and an MBA – specialising in international business.

Previous roles include Director of Operations at Cable & Wireless in the Caribbean.

Fergus Cullen,

Financial Controller

Fergus Cullen joined Soft-ex as Financial Controller in 2010. His primary role is to ensure Soft-ex has robust financial controls and complies with all Group/local reporting requirements. Following the acquisition by WidePoint Corporation, he is responsible for all financial reporting to the US.

Prior to joining Soft-ex he worked in Practice with PWC, Oracle EMEA and First Data Corporation. Fergus is a Chartered Accountant with a Commerce degree from University College Dublin.