About Soft-ex
Soft-ex provides organisations with actionable intelligence to help them extract value and derive opportunities from their communication and collaboration data




Our promise to you is unrivalled speed-to-value
At Soft-ex, we make your communications and collaboration data work for you to help unlock hidden opportunities.
Meet the team
Ian is President and CEO of WidePoint’s subsidiary, Soft-ex Communications Ltd. He is a performance-driven Chief Executive with extensive corporate experience and a strong track record of delivering results in a wide variety of international business environments. Prior to his role as CEO, Ian held the positions of Chief Commercial Officer and CFO at Soft-ex. He was also Group Financial Controller at a large public quoted (LSE) European Industrial Holding Company and worked in assurance for a number of years with PricewaterhouseCoopers. In addition, he has acted as a Board Advisor to a number of internationally traded Irish companies.
Ian is a Fellow of the Institute of Chartered Accountants, holds a Bachelor of Commerce degree from University College Dublin and additional business qualifications from the Smurfit Business School. He also holds a Diploma in International Selling from Dublin Institute of Technology. With a keen interest in both Strategy and Leadership, Mr. Sparling is a guest lecturer for a number of MBA programs.
Fergus Cullen joined Soft-ex as Financial Controller in 2010. His primary role is to ensure Soft-ex has robust financial controls and complies with all Group/local reporting requirements. Following the acquisition by WidePoint Corporation, he is responsible for all financial reporting to the US.
Prior to joining Soft-ex he worked in Practice with PWC, Oracle EMEA and First Data Corporation. Fergus is a Chartered Accountant with a Commerce degree from University College Dublin.
John is responsible for managing and ensuring first class customer service in delivery and support of all Soft-ex solutions.
A senior level executive with over 30+ years of dedicated ICT knowledge, John has gained widespread experience in various roles at Digicel, BT, Cable & Wireless and Vodafone.
Frank is responsible for the development and innovation strategy for all Soft-ex solutions. In his role he also drives the Soft-ex technology roadmap and manages the development team. Frank holds a BSc (Hons) in Electrical and Electronic Engineering and an MSc.
In his previous roles he has gained extensive knowledge and technical expertise in Interactive TV & Telecoms, working with client companies such AT&T, Verizon, BT, Deutsche Telecom & Swisscom.
Ian graduated with a BSC in Electrical and Electronics and took his first step into Telecommunications with Mitel, where he worked in R&D on the first digital switches and moved through the organisation from Customer Support onto Sales supporting BT.
In his role as SVP Sales at Soft-ex Ian has responsibility for direct sales, partner sales and global sales for CPE & Hosted in EMEA with key clients such as BT, KPN, Telia & Ooredoo.
Gráinne is responsible for developing Soft-ex’s market strategy and enabling our global CSP & BSS partnerships. In this function, she also has responsibility for product management, corporate and product marketing and marcomms. Prior to joining Soft-ex, she was COO & Head of Global Marketing at Precision Software.
She holds a BA in International Marketing & Languages from Dublin City University, Ireland and a Diploma in BWL from Universität Bayreuth in Germany.

Telefónica
This solution is a proven competitive differentiator delivering an enhanced customer experience and transparency to our customers and in parallel providing Telefónica UK with a value added service to retain existing customers and win new clients.

Anglo American
The Soft-ex reporting tool has provided value through greater visibility into usage patterns, trends and costs. With these insights we’re now better equipped to make data driven decisions and see opportunities globally within our organization.


Virgin Media
Virgin Media have launched Bill Analyst powered by Soft-ex to provide our customers with an online portal for unified visibility and online billing. The Soft-ex solution is a proven value-add- service for retaining customers and winning new business.

Damovo
In today’s dynamic unified communications environment, we need innovative and trusted partners who continue to evolve to meet our needs and, in this regard, Soft-ex has been a great partner.

Ready? Let’s talk.
Book a demo today and find out how Soft-ex can help you gain actionable intelligence.