CSG & Soft-ex have recently signed a strategic global contract to deliver a joint Customer Communications Management (CCM) market proposition platform to existing and new CSG clients.
Together CSG & Soft-ex are delivering an omni-channel digital billing communications and analytics solution which will enhance the customer experience and significantly reduce customer care costs. Commenting on the partnership agreement, Ian Sparling, ceo at Soft-ex said, "As Service Providers evolve into Digital Service Providers (DSPs), the need to deliver digital interactive bills and increase online adoption is growing and this integrated solution from CSG and Soft-ex will leverage this powerful touch-point for the DSP to its B2B & B2C customers". Sparling added, "CSG’s CCM offering combined with Soft-ex’s solution will positively impact how DSPs communicate with their customers and improve customer loyalty and retention. This compelling joint proposition will also allow customers to use the one thing that customers read -the bill, as a targeted advertising and lead generation tool. We are very excited to be partnering with CSG and adapting to the markets' rapidly changing demands".
