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Telcos worldwide are looking more and more to billing communications as a way to increase customer engagement, according to a recent article in UC Today.

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A little over a month ago, Analytics & Billing as a Service (ABaaS) provider Soft-ex launched its new Three Analyst platform together with major UK Telco Three UK. The digital billing communications and analytics platform is Soft-ex’s most recent ABaaS offering, and a significant component of Three UK’s new business costumers portfolio, Three Business Adapt.

The new platform is designed to provide Three’s business customers with a host of useful features, such as tracking mobile usage and spend, giving valuable bill insights through a self-serve portal, and generating and sending out reports straight to clients.  

But other than just being a useful addition to Three’s business suite, the recent collaboration between the two companies represents a trend: As the market is constantly shifting, telcos need new ways to cater to their customers’ evolving needs and engage them online, making the bill a powerful tool.  

“In an ever-changing business landscape, enterprises need solutions that adapt to the way we now all work,” said Jin Kang, Chief Executive Officer of WidePoint Corporation, Soft-ex’s parent company. According to Kang, the acceleration of digitalisation has cause Digital Service Providers to focus more of their attention on effective customer engagement, which also means improving billing communications and self-serve portals for their customers. “Soft-ex, together with Three UK, provides a best-in-class customer engagement platform for their business clients, and enhances Widepoint’s positioning with enterprise clients,” he said.

The new platform should definitely be a significant USP for Three, which was also reflected in a recent statement by Snehal Bhudia, Director of Business Propositions and Go to Market at Three UK. “The Three Analyst portal, with its innovative, integrated analytics dashboard, is a core value-add service of Three Business Adapt,” he said. “This partnership between Three and Soft-ex delivers a competitive differentiator, allowing businesses to control usage and spending with a simple and digital customer experience.”

Soft-ex CEO, Ian Sparling, added: “Our solution will optimise Three UK’s customer online engagement, while also delivering internal efficiencies. We look forward to growing this relationship and will continue to introduce a range of new initiatives to ensure that Three Analyst remains the market’s leading solution.”

This move by Soft-ex and Three UK represents a larger, global need among business clients for getting something extra from telco providers, mostly in the form of increased transparency and in-depth insights, allowing business optimization and in turn increasing loyalty to telcos.

For more information on this and other Soft-ex solutions, visit the Soft-ex website.

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