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In a recent article by Teresa Cottam, Chief Analyst at Omnisperience, a leading specialist analyst house and consultancy that engages with B2B digital service providers, she discusses how during these unprecedented times that CSPs who are flexible and deliver tangible benefits to their clients, can become "heroes".

Read an abstract here -

In Omnisperience’s opinion, service providers have everything to gain from Data Donation and very little to lose. But maximising the benefit for both customers and service providers means not just offering the facility, but being able to communicate the value to the customer.

This is a point that Soft-ex’s Grainne Magfhloinn emphasises. “Providing feedback to the customer on the bill about how their donated data has been used is a great way to engage customers. Just as it’s possible to highlight a customer’s own usage, it’s also possible to provide a message explaining how much data customers have donated to good causes, or to highlight someone who’s been helped as a result of the scheme. Bills are means of communication with customers – whether you’re asking, explaining usage, providing information about additional products that would help the customer or, as in this case, adding a value-adding message. In this way, the bill can be transformed into a more proactive and positive experience. “

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You can read the full article here https://omnisperience.com/2020/05/13/sky-points-the-way-to-the-data-highground/

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